I have a URL shortening service that I've built and I'm currently expanding the functionality of. My main competitors are people like tinyURL and bit.ly. Admittedly my url is slightly longer than bit.ly.
However, what my current page is a simple logo and text box with "Enter URL". It's my understanding that these days looks at the actual content of your page and not just meta tags, so I'm really looking for suggestions on how I can optimize the site to get it up rankings on Google, etc as I really haven't a clue as to what to put.
I already say that Anomali is a URL shortening service, and now I've drawn a blank. It's just exactly what it says on the tin!
Thank you for any suggestions in advance.
Content is massively important for SEO, maybe as important as inbound links, have some paragraphs that define URL shortening, state why it is useful, why it is needed, the situations it can be used in and why your service is better than the others. You need to make sure the content contains frequent (but not spammy) occurences of your keywords, which I imaging are 'url shortening' etc.
Maybe get some beta testers to write short quotes saying what they liked about it and feature these in the sidebar.
The blurb that appears under your Google listing can be specified using this:
<meta name="description" content="Your Blurb here" />
Ultimately it's the number of relevant links to your site that will get you higher in the results, so best to get people talking about your service and hope they link to you as much as possible.
As for the content for your blurb, I'd say you need to say something that makes you different than the other services you mentioned. Add some personality to your site to give it its own appeal.
As your service is used, you'll naturally build up a lot of inbound links which in theory would help your search engine rankings. However, if you're 301 redirecting all of the short URLs, then it may be the case that all of the Google juice will be sent to the site you're redirecting to. Hopefully someone else can clarify if that's the case.
Working on it as we speak. Though I'm doing this solo and no where near as big as bit.ly, the market leader.
Although I was under the impression that Google only uses Meta description for that blurb under the result in the results list.
Beta testers...I'd best find some then! As very few people I know personally have a use for a URL shortening service.