I have a bug I cannot figure out for the life of me... I'm very saavy with javascript, jquery and of coarse fancybox, but cannot figure this out!

Here's my dev. site: http://bdcads.com/gamakatsu.com

If you visit a product page such as this one: http://bdcads.com/gamakatsu.com/fishing-hooks.php?pid=1094 and click on any of the hook images or "feature icons" (blue circles), you'll see that the page title is being displayed in the fancybox caption and not the anchor title as expected... I've ripped out every uneeded javascript library to test if something is conflicting and it behaves the same...

What am I missing?!?!?!?!?

Any help would be much appreciated!